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If there's one thing that McDonalds has taught us - apart from the need to avoid their food - it's how to run a franchise. Lesson One: it's all about repeatability. No matter where in the world you are, you can walk through the Golden Arches and feel right at home. Stuff looks the same. It smells the same. And apart from some regional menu changes (McBeer) it tastes the same.
Which brings us to
Canada's Next Top Model. Surely the franchise couldn't fail to thrive up here in The North! We like reality shows! We like models! We've been watching Queen Tyra command her subjects for years - so bring on the regional menu changes and let's get fierce!
Oh, but alas and woe is us. Because unlike
Canadian Idol, where the show faithfully reproduces the feel of the American version (but with quirkier talent and
less homophobia), the Canadian attempt at
Top Model is barely an imitation. It's more of a limp facsimile of the idea of an imitation. Alas again, and fie on you, CityTV!
So where do things go wrong? For one, we've apparently failed to grasp the concept of lighting. I'm no expert, but I think that simply pointing a camera at people outside in bright sunlight is likely to result in a special Holiday-Video-That-Uncle-Steve-Took-With-His-New-Panasonic ambiance. Which is fine for Uncle Steve, but not so great for broadcast television. Ditto on the sound, with parts of the dialogue swallowed up by technical issues I couldn't quite identify. Faulty microphones? Some kind of wiring mishap? A mumbling epidemic?
When they're not outside, supposedly highlighting the beauties of British Columbia, our models are mostly shot a) inside their house and/or b) at photo shoots in very dark rooms with disco lights. The former is the part of the show that works the best and feels most polished - though why the girls don't do their to-camera confessionals against the standard
Top Model backdrop is still a mystery. Instead they are filmed wherever they happen to be at the time - mostly standing in front of white walls. It's a sorta high-school yearbook vibe. As for the latter... well, let's hope the ladies get out of the dark warehouses and into some more interesting locations for their photo shoots. At least take the disco lights down.
It's tempting to blame the crew for little things like lighting, sound and locations, largely because you will see their names in the credits linked to the aforementioned specialties. But I suspect that the issue is more basic than that - it's money. If you haven't got the money for what you need (ref. the cruddy yahoo-hosted
website) - or if you're covering more than one job - or if the budget doesn't stretch to luxuries like, oh, shooting with proper lights and microphones... then what can ya do?
As for the judges... hmmm. We're lacking the manly eye candy that Nigel Barker gave to
ANTM - CityTV take note! At its best,
ANTM felt like a great night out - a bit o' backstabbing and bitchiness, some bonding with your gal-pals, hysterical fun with your gay male friends, and a good ogle of the straight men on offer.
Canada's Next Top Model gets the bitchy part right, and we're drowning in gayness - but where's the rest of it? Waaaahhhhh!
Perhaps most significantly - and okay, it's early days, so maybe I should give the show a chance -
Canada's Next Top Model lacks any real heart. Love her or hate her, Queen Tyra has warmth. Even if it's manufactured. Even if it requires that we hear tales of her difficult childhood (the big forehead! the taunts!) She's like some Amazonian babysitter - you have to do what she says, but if you're good, she'll make you hot cocoa and tell you about her boyfriend. This, more than anything, contributes to the fun fiesta that is
ANTM - but up here in Canada, it's just not the same. Is it us? Are we really more reserved and cerebral?
It doesn't help that host Tricia Helfer - bless her Galactica heart - is a cool customer. She's less babysitter, and more hip-friend-of-your-parents. She might ask you how school is going, but you suspect she's not really interested in the answer. In the real world, I'd take Tricia over Tyra. On the television... yeah. It has to be Miss Thang.
And did I say that
CNTM is mean? Somewhere along the line, someone has confused conflict, essential to any drama, with unpleasantness. I know, I know -
ANTM isn't perfect. But let's look at the big picture, and entertain a little primer re some differences:
CONFLICT on ANTM-
ANTM 2: Shandi cheats on her boyfriend and makes sobbing confession to him on the phone.
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ANTM 4: Michelle gets a creeping skin disease and admits to bisexuality.
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ANTM 5: Sarah crushes on Kim and feels guilty.
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ANTM 5: Cassandra refuses to have her hair cut shorter and walks off the show.
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ANTM 6: Danielle is mad that they want to fix her teeth.
UNPLEASANTNESS on CNTM
- The judges point out stick-thin Andrea's hairy arms (hmm, what is this kind of hair growth
a symptom of?) She insists that the hair only grew because she's often cold; everyone seems fine

with this.
- Natalie (left) is told she is fat and she worries about losing weight; everyone seems fine with this.
- In Episode One, in an obviously calculated let's-make-the-models-argue moment, an 'expert model scout' announces that Heather already looks like the clear winner; everyone seems fine with this.
O! Canada's Next Top Model... you've got it all wrong. You don't just drop crumbs and hope the girls will pick them up. Quite frankly, that's what's supposed to go on behind the scenes. Sure, we suspect that what we don't see on reality TV is unpleasant, but we don't want those suspicions confirmed.
Serve up the drama pre-digested, with the nasty stuff gone and the nice conflict-y flavour left! Trust me - as viewers, we only want to watch the aftermath - like the whispered debates about Andrea's eating issues, or Natalie breaking down and being built up by a sisterly Tricia ("you're fine just the way you are, and I was once teased for my scary racoon eyes etc.") Or Heather reaching her own conclusion about being the clear winner and the resentment that inspires. Hint: if you have any of those things on tape, it'd be real great to see 'em.
Ever the optimist and/or masochist, I'll keep watching. Things could turn around. You never know. The second episode was better than the premiere, so that's something to hold onto. Maybe the show will hit its stride, find its groove and get it right. And maybe the lights will finally go on - for the girls, for the set, and for the series.
For the sake of our national imitative-reality-show pride - here's hoping.
Labels: Next Top Model, TV reality